Ion 5WR Light Gold Mahogany Brown Permanent Creme Hair Color 5WR Light Gold Mahogany Brown

The ion Color Brilliance Mochas palette consists of five rich, exotic shades. The advanced ionic wheat protein technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance Mochas penetrate the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.   Rich and exotic golden mahogany shades, available in an innovative luxurious moisturizing creme formula. The mocha pallet embraces the warm beautiful hues of cardamom, nutmeg, anise, cinnamon and ginger. Enriched with exotic Pequi and Argan oil to nourish, strengthen and protect color longevity. Antioxidant infused nutrient rich PPD free European formulation. Less than 1 % ammonia. Superior Italian micro pigments ensure deeper color deposit while fortifying the hair strand.   ion Hair Color superior quality and proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation—ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrance like never before  Learn more about Ion Mochas