It's ALL Detail in Small Retail: How to make it BIG looking after the LITTLE things

Tired of faceless big-box retail? Yearning for more stores with unique character? Think you have a million dollar retail business idea? Want to thrive instead of just survive? Whether you are an existing small retailer or an aspiring one, it’s easy to get discouraged about the business of retail today. In a market dominated by giants, why pursue your passions, only to have your dream turn into an expensive nightmare?
IT’S ALL DETAIL IN SMALL RETAIL teaches you that to truly make it big in today’s challenging marketplace, the small retailer has to maintain their focus and passion and take care of the little things...the details. It’s not enough to have a good idea, or even a great idea! Before you step around to the other side of the counter, you need to be prepared!
Start by taking the 21 point self evaluation entitled The Reality Check to determine if you have what it takes to get into the game. Next, read The Big Picture to get an eyes wide open look at today’s retail landscape and find out why there’s still an important place for the independent specialty retailer. Don’t try to compete against the big-box retailers, compete with all the best of today’s retailers, small or large.
Chapters included in The Big Plan show you the importance of planning and attention to detail in getting your idea to opening day and beyond. Learn how to write a business plan to sell your idea, get the financing you need and give you a road map to follow. Find out how to pick the right location, define your customer and develop a purchasing strategy. Get veteran advice on how to negotiate a lease, build a store and form a team of advisers.
Now you’re open! While cause for some celebration, this is just the beginning of your retail journey to success. The Big Job shows you all that goes into operating a store on a daily basis, from learning retail math to developing policy and procedure; computerizing your store to day-to-day inventory management; security and theft to returns and refunds. Along the way you’ll benefit from the author’s twenty years of small retail experience.
In a market devoid of real knowledgeable help, The Big Driving Force(Sales) demonstrates the dramatic difference of having great displays and qualified salespeople that really sell the customer rather than just wait for them to buy!
The Big Push shows you how to make a name for yourself and attract a regular flow of customers to your store by showing the world, telling the world and selling the world in your store’s advertising, promotion and web-site.
Small retail is not without its big challenges and changes. Author William Greenways details how to prevent cash crunches and complacency, boost margins and morale, maintain focus and professionalism, and much, much more. Find out how to keep your sanity and FIFTY WAYS to lose your customer!
Aspiring entrepreneurs and today’s savvy small retailers will find this a fascinating read, full of practical money-saving ideas and strategies for success that are geared specifically to the small specialty retailer.
It’s All Detail in Small Retail is an invaluable reference for a new and challenging marketplace!