It's Our Research: Getting Stakeholder Buy-in for User

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
Itâ€™s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations.
This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.
- Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
- Features a series of video interviews with UX practitioners and researchers
- Provides dozens of case studies and visuals from international research practitioners
- Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
- Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
Country USA
Brand Morgan Kaufmann
Manufacturer Morgan Kaufmann
Binding Paperback
ItemPartNumber 34741610
ReleaseDate 2012-04-02
UnitCount 1
Format Illustrated
EANs 9780123851307

Country	USA
Brand	Morgan Kaufmann
Manufacturer	Morgan Kaufmann
Binding	Paperback
ItemPartNumber	34741610
ReleaseDate	2012-04-02
UnitCount	1
Format	Illustrated
EANs	9780123851307

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

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