John Shaw's Business of Nature Photography: A Professional's Guide to Marketing and Managing a Successful Nature Photography Business

In this manual John Shaw shares what only years of experience can teach - his personal game plan for running a profit-making photography business. He provides a discussion of all aspects of the business, including legal and financial issues, equipment, computers and software, copywriting, storing, and filing slides, packaging and mailing photographs, invoicing, and office management. He also examines the kind of pictures that will sell, finding clients, marketing strategies and selling rights.