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Kleppner's Advertising Procedure 17th Ed. (Book Only)

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Kleppner's Advertising Procedure 17th Ed. (Book Only)

This book provides a basic introduction to the planning and execution of advertising and promotio within the context of marketing goals and objectives. Textbook serves undergrads and has also proven valuable as a resource for advertising and business practitioners.
Country USA
Manufacturer Pearson - Prentice Hall
Binding Hardcover
ReleaseDate 0000-00-00

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