Kleppner's Advertising Procedure
Product Description
Kleppner's Advertising Procedure
An all-inclusive introduction to the exciting and dynamic world of advertising.
Â
Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.
Â
The eighteenth edition reflects how new media has changed advertising.
Technical Specifications
You might also like
M: Marketing
Cutlip and Center's Effective Public Relations (11th Edition)
Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design
Head's Broadcasting in America: A Survey of Electronic Media 10th Edition
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Public Relations: Strategies and Tactics (11th Edition)
Social Media: How to Engage, Share, and Connect
The Law of Journalism and Mass Communication
An Introduction to Visual Communication: From Cave Art to Second Life (2nd edition)