Latinization: How Latino Culture is Transforming the U.S.

The news is filled with references to Hispanics and Latinos, but what the news doesn't tell you is the impact and influence that Latino culture is having on the United States. You know about the pop celebrities and the baseball stars, but do you know about the contributions Latinos are making in arts, the sciences, education, and literature? And how about the influence on family life-- the center of Latino culture? Cristina Benitez, an experienced Latino marketer, identifies and discusses contributions that Latinos are making to U. S. culture, providing key insights into what this all means for the marketing community. She also provides statements from experts who can help you understand the sources and importance of Latino culture.