Letting The Cat Out Of The Bag: How The Auto Industry

Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

The Long-Hidden Truth About The New-Car Business In the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to â€œredesignâ€ the automaker-dealer financial relationship from the ground up, a process that has continued ever since. This game-changing fact was deeply buried until 2012, when James Bragg, the countryâ€™s leading automotive consumer advocate/activist, â€œcracked the codeâ€ and unearthed the truth. He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of â€œdealer costâ€ into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the â€œtarget priceâ€ negotiating advice on the Internet. He then tells you how to apply that knowledge when youâ€™re car shopping. Letting The Cat Out Of The Bag lets all the hot air out of the â€œboomfogâ€ of information and advice youâ€™re finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9781492174578
ReleaseDate 0000-00-00

Country	USA
Brand	CREATESPACE
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	black & white illustrations
UnitCount	1
EANs	9781492174578
ReleaseDate	0000-00-00

Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

You might also like...