Letting The Cat Out Of The Bag: How The Auto Industry

Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

The Long-Hidden Truth
About The New-Car Business

In the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to â€œredesignâ€ the automaker-dealer financial relationship from the ground up, a process that has continued ever since.

This game-changing fact was deeply buried until 2012, when James Bragg, the countryâ€™s leading automotive consumer advocate/activist, â€œcracked the codeâ€ and unearthed the truth.

He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of â€œdealer costâ€ into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the â€œtarget priceâ€ negotiating advice on the Internet. He then tells you how to apply that knowledge when youâ€™re car shopping.

Letting The Cat Out Of The Bag lets all the hot air out of the â€œboomfogâ€ of information and advice youâ€™re finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.
Country USA
Author James Bragg
Binding Kindle Edition
Edition 2
Format Kindle eBook
IsAdultProduct
NumberOfPages 104
PublicationDate 2014-06-30
ReleaseDate 2014-06-30

Country	USA
Author	James Bragg
Binding	Kindle Edition
Edition	2
Format	Kindle eBook
IsAdultProduct
NumberOfPages	104
PublicationDate	2014-06-30
ReleaseDate	2014-06-30

Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

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