When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's

Levi Strauss & Co.

When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.
Country USA
Brand Arcadia Publishing Library Editions
Manufacturer Arcadia Publishing Library Editions
Binding Hardcover
UnitCount 1
EANs 9781531635220
ReleaseDate 0000-00-00

Country	USA
Brand	Arcadia Publishing Library Editions
Manufacturer	Arcadia Publishing Library Editions
Binding	Hardcover
UnitCount	1
EANs	9781531635220
ReleaseDate	0000-00-00

Levi Strauss & Co.