Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market
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Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.