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Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market

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Lexus: The Relentless Pursuit : How Toyota Motor Went From "0-60" in the Global Luxury Car Market

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
Country USA
Manufacturer John Wiley & Sons Inc
Binding Hardcover
UnitCount 1
EANs 9780470821107
ReleaseDate 0000-00-00

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Country	USA
Manufacturer	John Wiley & Sons Inc
Binding	Hardcover
UnitCount	1
EANs	9780470821107
ReleaseDate	0000-00-00