Lifestyle Brands: A Guide to Aspirational Marketing
Product Description
Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Technical Specifications
You might also like
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Hooked: How to Build Habit-Forming Products
Taking Sides: Clashing Views in Business Ethics and Society
Organization Development: The Process of Leading Organizational Change
Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Marketing Management (12th Edition)