Lincoln, Inc.: Selling the Sixteenth President in Contemporary

Lincoln, Inc.: Selling the Sixteenth President in Contemporary America

From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places. In Lincoln, Inc., Jackie Hogan examines the uses (and abuses) of the sixteenth president in the United States today. The book takes readers on a journey through the little white lies of Lincoln tourism, and offers a front-row seat as the martyr president is invoked in heated political debates over such issues as homosexuality, abortion, and the â€œwar on terror.â€ Readers enter classrooms that use an idealized Honest Abe to â€œLincolnizeâ€ American schoolchildren. And readers step into the alternate universe of Lincoln fiction that transforms the Rail Splitter, by turns, into a hapless time-traveler, a sentimental cyborg, an axe-wielding zombie slayer, or a frontier heart-throb.

But Lincoln, Inc. is more than a tour through the thriving â€œLincoln industryâ€ today. Whether in staid biographies, blockbuster films, school pageants, or sleeping pill advertisements, Hogan shows how the use of the Lincoln image reveals the nationâ€™s shared fears and fascinations. The book analyzes the ways we employ Lincoln today in our political, ideological, personal, and national struggles; the ways we simultaneously deify and commercially exploit him; the ways he is packaged and sold in the marketplace of American ideas. In learning about â€œLincoln, Inc.,â€ we learn about ourselves, about who we think we are, and who we wish we could be.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Hardcover
ReleaseDate 2011-11-15
UnitCount 1
EANs 9781442209541

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Hardcover
ReleaseDate	2011-11-15
UnitCount	1
EANs	9781442209541

Lincoln, Inc.: Selling the Sixteenth President in Contemporary America

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