Love Work

Do your employees jump out of bed in the morning and look forward to going to work, or do they have to hit the snooze button five times and chug a 20-ounce latte just to face the day? The sad truth is, most people live in the second category. When it comes to work, 70 percent of Americans are disengaged, and this scourge of nonproductive Undertime is dragging down everybody's performance.

Chuck Runyon and Dave Mortensen have made it their life's mission to change this. Successful entrepreneurs who could have cashed out after seven years at the fitness franchise they co-founded, they instead decided to roll the dice, roll up their sleeves, and reinvent the culture of work. For two blue-collar guys with high school educations, it was a bold move and a huge financial risk. But it has paid off in multiple ways not only for them but also for their employees, franchisees, and members.

Anytime Fitness is now the world's largest co-ed fitness club franchise, arguably reaching a bigger international market penetration more quickly than any franchise in history. More impressively, the Anytime Fitness logo has been tattooed on the bodies of more than 3,000 employees, franchisees, and gym members - a symbol of passion most brands can only dream of.

By shooting high, working hard, and trusting their guts, Chuck and Dave have inspired individuals, families, and entire communities to become healthier, happier, and more successful. Now they share their secrets for the first time. Their hope is that leaders of all stripes can follow the roadmap outlined in this book to create more purposeful, profitable, and playful work environments and to inspire others to love work as much as they do.