Luxury Essentials: Essential Insights and Strategies to Manage

Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products
This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists.Â
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This is what the world's leading experts on luxury say about the authors' book "Luxury: Marketing & Management":Â
- "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management UniversityÂ
- "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten MÃ¼ller-Ã–tvÃ¶s, CEO Rolls-Royce Motor Cars LtdÂ
- "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC ParisÂ
- "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Chairman & CEO FendiÂ
- "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!" Philippe Merk, CEO Audemars PiguetÂ
- "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
Country USA
Brand Center for Research on Luxury
Manufacturer Center for Research on Luxury
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9780692361269
ReleaseDate 0000-00-00

Country	USA
Brand	Center for Research on Luxury
Manufacturer	Center for Research on Luxury
Binding	Paperback
ItemPartNumber	black & white illustrations
UnitCount	1
EANs	9780692361269
ReleaseDate	0000-00-00

Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products

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