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M: Advertising

M: Advertising

Product ID: 1259815943 Condition: New
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Product Description

M: Advertising

  • NO ACCESS CODE. TEXTBOOK ONLY.

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Technical Specifications

Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw Hill
Binding
Paperback
ItemPartNumber
108 Illustrations, unspecified
UnitCount
1
EANs
9781259815942

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