Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging,

Marketing 2012
- Comes with Internet access code unopened still in package
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Country USA
Brand South-Western
Manufacturer South-Western College Cengage Learning
Binding Paperback
ItemPartNumber illustrations
UnitCount 1
EANs 9781111526191
ReleaseDate 0000-00-00

Country	USA
Brand	South-Western
Manufacturer	South-Western College Cengage Learning
Binding	Paperback
ItemPartNumber	illustrations
UnitCount	1
EANs	9781111526191
ReleaseDate	0000-00-00

Marketing 2012