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Business & Money

Management & Leadership

Marketing Management (14th Edition)

R 6,143

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Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâ€™s marketing theory and practice.

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Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabâ€“Pearsonâ€™s online tutorial and assessment platform.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Hardcover
PartNumber colour illustrations, colour tables, fig
Height 10.9
Length 8.8
Weight 3.65085505872
Width 1.2
NumberOfItems 1
ReleaseDate 0000-00-00

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