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Marketing Management

Marketing Management

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Product Description

Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Hardcover
PartNumber
Illustrations
Height
11.2
Length
8.75
Weight
2.74916440714
Width
0.99
NumberOfItems
1

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