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Marketing Management

R 2,564

or 4 x payments of R641.00 with Payflex

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Marketing Management

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
Country USA
Manufacturer Irwin Professional Pub
Binding Hardcover
ItemPartNumber illustrations
UnitCount 1
EANs 9780073529790
ReleaseDate 0000-00-00

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