Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic

Marketing Management

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Country	USA
Author	Greg Marshall
Binding	Kindle Edition
Edition	2
EISBN	9780077437077
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	576
PublicationDate	2014-01-03
Publisher	McGraw-Hill Higher Education
ReleaseDate	2014-01-03
Studio	McGraw-Hill Higher Education

Marketing Management