Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications
Product Description
Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications
Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.
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