Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
- Used Book in Good Condition
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating valueâ€“for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson College Div
Binding Paperback
EANs 9780136054214
ReleaseDate 0000-00-00

Customers who purchased this also purchased....