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Marketing Research (7th Edition)

Marketing Research (7th Edition)

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Product Description

Marketing Research (7th Edition)

  • Marketing Research
  • Authors: Alvin C. Burns and Ronald F. Bush
  • Seventh Edition
  • Hardcover

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a €œnuts and bolts€ understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Hardcover
ItemPartNumber
colour illustrations, colour tables, fig
EANs
9780133074673

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