Marketing Research Essentials

Marketing Research Essentials

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Paperback
UnitCount 1
EANs 9781118249321
ReleaseDate 0000-00-00

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