For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them

Marketing Research
- Used Book in Good Condition
For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson Group
Binding Paperback
Format International Edition
EANs 9780273768517
ReleaseDate 0000-00-00

Marketing Research