Grewal/Levy's Marketing shows todayâ€™s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships

Marketing

Grewal/Levy's Marketing shows todayâ€™s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updatedÂ grewallevymarketing.com blog will keep classroom discussions current and engaging.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
PartNumber 9781259709074
Height 10.9
Length 8.8
Weight 3.4502344003
Width 1.09
NumberOfItems 1
ReleaseDate 0000-00-00

Marketing