Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. In the turbulent business environment that characterizes many industries, it no longer works. As Joseph Pine shows in this work, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Hardcover
UnitCount 1
EANs 9780875843728
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Hardcover
UnitCount	1
EANs	9780875843728
ReleaseDate	0000-00-00

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