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Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 33.8 Fl Oz

Product ID: B017Y3WBKW Condition: New

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Product Description

Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 33.8 Fl Oz

Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde platinum grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones
Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair. Perfect for lightened or icy blondes looking to add restore repair and hydrate
Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while rehydrating dry hair with extra moisture and color care
Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen
So Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits

So Silver Shampoo is a nourishing color depositing purple shampoo that cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones in blonde and grey hair. So Silver illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades. Key Benefits: - Deposits violet pigment - Neutralizes brassy warmth and eliminates dull, yellow tones without stripping - Illuminates highlights on blondes - Brightens blondes & enhances silver tones How To Use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results So Silver conditioner.