Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
| Country | USA |
| Binding | Paperback |
| EAN | 9780125902441 |
| Edition | 1 |
| ISBN | 0125902441 |
| IsEligibleForTradeIn | 1 |
| Label | Academic Press |
| Manufacturer | Academic Press |
| NumberOfItems | 1 |
| NumberOfPages | 753 |
| PublicationDate | 1991-01-11 |
| Publisher | Academic Press |
| ReleaseDate | 1990-12-28 |
| Studio | Academic Press |