Media: From Chaos to Clarity: Five Global Truths That Make

Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World

What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.
Country USA
Brand Marketing Democracy, Limited
Manufacturer Marketing Democracy, Limited, The
Binding Paperback
ItemPartNumber RKC2010955719
UnitCount 1
EANs 9780983466239
ReleaseDate 0000-00-00

Country	USA
Brand	Marketing Democracy, Limited
Manufacturer	Marketing Democracy, Limited, The
Binding	Paperback
ItemPartNumber	RKC2010955719
UnitCount	1
EANs	9780983466239
ReleaseDate	0000-00-00

Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World