Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
ItemPartNumber black & white illustrations, colour illu
UnitCount 1
EANs 9781133311386
ReleaseDate 0000-00-00

Country	USA
Brand	Cengage Learning
Manufacturer	Cengage Learning
Binding	Paperback
ItemPartNumber	black & white illustrations, colour illu
UnitCount	1
EANs	9781133311386
ReleaseDate	0000-00-00

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