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Business & Money

Business Culture

Naked Consumer: How Our Private Lives Become Public Commodities

Naked Consumer: How Our Private Lives Become Public Commodities

After receiving a sudden surge of junk mail directed at new parentsâ€”even though his wife at the time was merely pregnantâ€” Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the governmentâ€™s role in helping companies learn about you.
Country USA
Brand Penguin
Manufacturer Penguin Books
Binding Paperback
ItemPartNumber 658579
Color Multicolor
ReleaseDate 1994-02-01
UnitCount 1
EANs 9780140233032

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