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Nation Branding and Place Marketing

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Nation Branding and Place Marketing

To cast countries in the role of brands implies that they act as "producers" to some "consumers" out there. But what do countries - as distinct from firms - produce? And who are the consumers enticed by said statal brand placement and regional location marketing? And how does the process of exchange take place - who gives what to whom and where?
Country USA
Manufacturer Narcissus Publications
Binding Kindle Edition
ReleaseDate 2007-04-05
Format Kindle eBook

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