Nokia's Burning Platform: How Apple and Google Changed the

Nokia's Burning Platform: How Apple and Google Changed the Mobile Industry

Nokia's Burning Platform describes the rapid changes that took place in the mobile industry with the entry of Apple and Google. These new players --Apple with the iPhone and Apps store, and Google with Android and similar apps store -- presented new and unexpected challenges to the industry incumbents, particularly the then leading company, Nokia. This multimedia case centers on the decision Nokia was forced to make when faced with a drastic and apparently irreversible market share: move to a new mobile operating system. CEO Steven Elop considered three choices: internal development, join the growing Android platform, or side with Microsoft to attempt to re-vitalize the Windows Mobile offering -- something Microsoft had been unable to do so far.
Country USA
Manufacturer Mindhauss Publishing
Binding Kindle Edition
ReleaseDate 2014-09-08
Format Kindle eBook

Nokia's Burning Platform: How Apple and Google Changed the Mobile Industry