Organizational Change: Creating Change Through Strategic

Organizational Change: Creating Change Through Strategic Communication (Foundations of Communication Theory Series Book 5)
Organizational ChangeÂ integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Â Laurie Lewis tiesÂ together the disparate literatures in management, education, organizational sociology, and communication to exploreÂ how the practices and processes of communication work in real-world cases of change implementation.Â
- GivesÂ a bold and comprehensive overview of communication research and ideas on change and those who bring it about
- Fills in an important piece of the applied communication puzzle as it relates to organizations
- Illustrated with student friendly, real life case studies from organizations, includingÂ organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
- Winner of the 2011 Organizational Communication NCA Division Book of the Year
Country USA
Manufacturer Wiley-Blackwell
Binding Kindle Edition
ReleaseDate 2011-03-29
Format Kindle eBook

Organizational Change: Creating Change Through Strategic Communication (Foundations of Communication Theory Series Book 5)