PERCOL Fairtrade Barista Gold Instant Coffee Dark, Smooth Full-Bodied Flavor Freeze-Dried 95% Finely Ground Arabica 5% - 3.5 oz 1 Pk

INSTANT COFFEE
Our instant coffees are expertly roasted and freeze-dried, locking in the taste and aroma of our top-notch beans.

OUR STORY
We're a small bunch of coffee lovers who are based in London and believe in good coffee, from seed to cup.

Giving you a tasty cup of coffee is important to us, but so too is making sure the people and environments that grow our coffee are supported, respected and protected.

We've always been this way, right from the start back in 1987. Our founder travelled the world and saw the conditions coffee farmers were facing, so he decided to make a change. Percol Coffee was the first ground coffee on shelf to bear the Fair Trade mark as well as the first coffee brand to use single origin and single estate bean, leading to more awareness about the provenance and characteristics of different coffees.

Since then, we've also chosen to support the Rainforest Alliance, Soil Association and, of course, our own initiatives too. We love sharing all the wonderful ways you can enjoy our range of coffee, from new ways to brew your daily cuppa, to coffee inspired recipes and how to use up old coffee grinds.

THINGS THAT MATTER
Giving back to the farmers and environments that grow our coffee is a priority for us. It's essential that we support our amazing growers, their communities and the environment; after all, it's because of their hard work that we're able to source consistently tasty beans.

We're incredibly proud also to be part of the Next Generation Coffee project, which helps the next generation of farmers see a positive future in coffee growing by providing education about climate change, training and growing techniques and sustainability.