Pantene Pro-V Color Preserve Volume Shampoo, 21.1 fl oz

Pantene is dedicated to healthy hair. Since 1945, we’ve pioneered the science of healthy hair breakthroughs and have become the world’s #1 hair care brand - based on worldwide 2012 volume sales. We believe that everyone deserves hair so healthy it shines. Every day.

Hair so healthy it shines - redefined.
Today’s healthy hair formulas add a new dimension to damage control. Pro-V Antioxidant Systems help resist damage and actually make your hair healthier with every wash.*

*shampoo and conditioner system vs. non-conditioning shampoo.

Do the style, not the damage.
Celeb Stylist Danilo says the #1 hairstyling mistake is not starting with a healthy foundation. “If you protect against damage from the start, you can take your hair anywhere.”

Get the healthy treatment 24/7.
Looking for the ultimate hair transformation? Think outside the shower! Go for multi-tasking products that treat hair while styling like Pantene Pro-V Ultimate 10 BB creme, continuously through the day like Pantene Pro-V Split fix, or even while you sleep like Pantene Pro-v Overnight Miracle repair serum.

Wash. Rinse. Repeat.
Myth: Avoiding shampoo spares your hair.
Truth: There’s no shampoo-frequency rule, but Pantene’s shampoo and conditioner systems are gentle and actually make hair healthier with every wash.* There’s no need to fear the shower. So go ahead, feel free to wash daily!

Hair is most fragile when wet.
Always handle wet hair with care. To avoid snags and breaks, don’t brush until your hair is almost dry. We favor a wide-tooth comb, and of course, superior detangling products.