Persuasion in The Media Age with PowerWeb

Persuasion in The Media Age with PowerWeb

By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
Country USA
Manufacturer McGraw-Hill Humanities/Social Sciences/Languages
Binding Paperback
EANs 9780072993370
ReleaseDate 0000-00-00

Country	USA
Manufacturer	McGraw-Hill Humanities/Social Sciences/Languages
Binding	Paperback
EANs	9780072993370
ReleaseDate	0000-00-00

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