Polling America: An Encyclopedia of Public Opinion [2 volumes]

This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture.

• Contains 200 new or revised entries on various aspects and impacts of public opinion polling

• Shows American polling trends over the years on major political issues through informative tables, graphs, and charts

• Makes it easy for the reader to explore connections between terms with cross-referenced entries

• Features contributions from the foremost experts in the fields of polling and public opinion

• Includes an appendix of major polling centers, organizations, and archives