Pour Your Heart Into It: How Starbucks Built a Company One Cup

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
- Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
Country USA
Manufacturer Hyperion
Binding Hardcover
ItemPartNumber 0786863153_Good
UnitCount 1
EANs 9780786863150
ReleaseDate 0000-00-00

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time