Practice Building for Straight Chiropractors

Practice Building for Straight Chiropractors, written by Dr. Joe Strauss, offers invaluable “how-to” information on building a successful straight, objective, non-therapeutic practice.

Dr. Strauss writes “There are hundreds of students graduating from chiropractic colleges each year who would like to practice straight chiropractic but have never been taught the principles or the practice. Building a practice is an interesting and enjoyable challenge. If it is viewed as such, frustration and failures can be kept to a minimum. Practicing chiropractic should be fun. They say that success is a journey. I wish you well on your journey.”

Chapter titles include:
How I Built a Successful Practice in Spite of Having a Box on the Wall
The Foundation for a Successful Practice
The Prerequisite to Success
The Problem of Personality
Types of Chiropractic Practices
Caring and Serving
The Fear of Trying
Making a Transition
The Importance of the Spoken Word
Making Chiropractic Relevant
Marketing Chiropractic and Your Practice
Advertising
Getting New Patients
The First Visit
Patient Education
Educating the Staff
Sustaining a Practice
Fee Systems
The Business
Getting Started

The book includes an extensive section of Epigrams representing thirty years of accumulation. Some of them are B.J.’s and reflect his traditional chiropractic. Some are anti-medical, which objective straight chiropractic is trying to get away from. Dr. Strauss encourages the reader to “choose wisely those that reflect your philosophy and use them where applicable.

This text, along with Chiropractic Philosophy and Case Management for Straight Chiropractors, forms the basis for a successful practice. Many chiropractors purchase all three at once.