Pricing Strategies for Small Business (101 for Small Business

Pricing Strategies for Small Business (101 for Small Business Series)
- Used Book in Good Condition
Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as the lowest price wins. Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers? disposable income all come into play. The book shows readers step by step how to choose the right prices for their products and services, and covers the following topics: Psychological pricing; Price skimming; Penetration pricing; Cost plus markup; and Multiple unit pricing.
Country USA
Brand Self-Counsel Press
Manufacturer Self-Counsel Press
Binding Paperback
ItemPartNumber charts & tables throughout
UnitCount 1
Format Illustrated
UPCs 069635807972
EANs 9781551807973
ReleaseDate 2008-03-15

Pricing Strategies for Small Business (101 for Small Business Series)