Principles of Internet Marketing

Principles of Internet Marketing

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.
Country USA
Brand South-Western
Manufacturer South-Western College Pub
Binding Hardcover
UnitCount 2
EANs 9780538875738
ReleaseDate 0000-00-00

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