Product Innovation: Leading Change through Integrated Product

Product Innovation: Leading Change through Integrated Product Development

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
Country USA
Brand Cambridge University Press
Manufacturer Cambridge University Press
Binding Paperback
ItemPartNumber 81 tables
UnitCount 1
EANs 9780521066013
ReleaseDate 0000-00-00

Product Innovation: Leading Change through Integrated Product Development