Programmatic Advertising: The Successful Transformation to

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

This fundamental guide on programmatic advertising explains in detail how automated,Â data-driven advertising really works in practice and how the right adoption leads to aÂ competitive advantage for advertisers, agencies and media. The new way of planning,Â steering and measuring marketing may still appear complex and threatening but promisingÂ at once to most decision makers. This collaborative compendium combines proven experienceÂ and best practice in 22 articles written by 45 renowned experts from all aroundÂ the globe. Among them Dr. Florian Heinemann/Project-A, Peter WÃ¼rtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr.Â Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Country USA
Brand Springer
Manufacturer Springer
Binding Hardcover
ItemPartNumber 84 black & white illustrations, 12 colou
ReleaseDate 2016-01-21
UnitCount 1
EANs 9783319250212

Country	USA
Brand	Springer
Manufacturer	Springer
Binding	Hardcover
ItemPartNumber	84 black & white illustrations, 12 colou
ReleaseDate	2016-01-21
UnitCount	1
EANs	9783319250212

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)