Mass Media Research: An Introduction
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
| Country | USA |
| Brand | Routledge |
| Manufacturer | Routledge |
| Binding | Paperback |
| Height | 9 |
| Length | 6.5 |
| Weight | 0.7495716908 |
| Width | 0.3 |
| ReleaseDate | 2013-12-08 |