Reality Check: The Irreverent Guide to Outsmarting,

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
- Instructions on how to pitch an idea.
- Mastering the art of SCHMOOZING
- How to become the 'IDEAL" customer-service person!
- Information on how to create a BUSINESS PLAN
- Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a â€œbozo explosionâ€ is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, â€œIf the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that donâ€™t make senseâ€ . . . itâ€™s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

â€¢ How to get a standing ovation
â€¢ The art of schmoozing
â€¢ How to create a community
â€¢ The top ten lies of entrepreneurs
â€¢ Everything you wanted to know about getting a job in Silicon Valley but didnâ€™t know who to ask

Provocative, useful, and very funny, this â€œno bull shiitakeâ€ book will show you why readers around the world love Guy Kawasaki.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Hardcover
ReleaseDate 2008-10-30
UnitCount 1
UPCs 001591842239
EANs 9781591842231

Country	USA
Brand	Portfolio
Manufacturer	Portfolio
Binding	Hardcover
ReleaseDate	2008-10-30
UnitCount	1
UPCs	001591842239
EANs	9781591842231

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

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