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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

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Product Description

Retail Management: A Strategic Approach

  • Barry Berman and Joel R. Evans
  • eleventh edition
  • Retail Management
  • hard cover book
  • a strategic approach

The text that helps readers thrive in today€s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
 
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. 
 

Technical Specifications

Country
USA
Manufacturer
Pearson College Div
Binding
Hardcover
UnitCount
1
EANs
9780136087588

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