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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Perspectives on Consumer Industries & Retail)
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Product Description
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Perspectives on Consumer Industries & Retail)
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
*Â New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
Technical Specifications
Country
USA
IsAdultProduct
Height
9.299194
Length
6.2992
Weight
1.56087281496
Width
1.098423
NumberOfItems
1
